Thursday, May 17, 2012

PM Masters: Liv Lundelius

Sometimes you come across incredibly talented people and wish you lived in the same city so you could be friends and do cool things together. One of those people is Liv Lundelius a make-up artist and fashion designer based out of London {one more reason to go there!}.

How did you get started in your career?
I have always been following my inner guidance and have done what I truly love to do. If you know what you want to do, opportunities will show up and you can take your chances.

What are your sources of inspiration?
Mainly life! Real women and the stories behind people. For a certain photo shoot, it can be anything from a structure or colour in nature or food or a more abstract source like a movie character or a mood.

How did you transition from fashion designer to make-up artist? Where do you see the connection between all the creative work you do?

I believe fashion design and make up artistry have a lot in common.
You have to have an eye for the work and combination of colours, proportions, shapes and textures. My tutor in fashion school ones said, that her aim is to teach us the best design skills possible and make us creative thinkers, so that we go out of fashion school one day able to design a good product no matter if it's a car, phone or dress. And it became true for me, as I am now designing Make Up looks.

If you are an artist or designer by heart you will continuously come up with new ideas and inspiration will always lead you to new trends and even new professions. It's important to keep flexible and see what life brings to you.

In my case, when I moved to London a few years ago I kept designing the make-up looks for my own fashion label and discovered it to be a bigger passion than I ever knew.

While trying to figure out how to get my way into this field professionally, I came across an incredible chance of finding out about a make-up talent competition, which won me a scholarship to a fantastic full time make up course, including a full kit. Bang! Life sometimes just happens and with so much encouragement from above I feel extremely grateful and am ever since taking every challenge to expand my portfolio and working with inspiring people.

What other profession you would like to have besides yours?
I am already doing most of the things I love. I would also like to be a photographer, art director, writer, healer, nutritionist, and at one point when I am 75 or so I would like to be a Yoga teacher too. As well as Grandma but I guess before all that I would need to start becoming a mum first.

What are you listening to these days?
#1 The rain outside, it's been a wet Spring so far.
#2 Our neighbor is a DJ, the walls are thin... so we are listen to his mixes quite a lot.
#3 We are also constantly singing 80's disco classics here at home, David is fantastic in beat boxing and we do silly dances too.
#4 My latest favorite band is Bombay Bicycle Club, there is something about their music that I find very uplifting and charming.

When you travel what are the essential items you take with you?
A notebook and pencil to write ideas; designs and thoughts down at all times, lipstick, SPF, sunglasses and my phone.

Where is your favorite vacation spot?
Everywhere warm and extra sunny.

What is the best business advice you can give someone?
You can do it.

What does the future hold for your business? Any plans?

I am plan central ; ) There is so much I want to do. My Make Up career only just started and I am hoping to get far and work with many of my favourite photographers and designers.

There are some exciting plans in my head lately which involve all my passions and current jobs combined, but I won't tell you more for now ;)

Thanks Liv... hope one day we can get together in London and share some stories!


  1. Fabulous, loving the next to the last image!!

  2. I love what she said about being an artist. It is so true! The profession pushes you beyond things you ever thought could (or should) happen.

  3. Wow so avant garde & creative!! Love it! Xox <3

  4. Great post, thanks for sharing!

    If I could be anything else, I think I would like to be a photographer as well. :) So much to capture!


  5. Liv is amazing!!! I love her logo. Thanks for the intro! xo Elizabeth

  6. What an awesome career she's created.

  7. Very inspirational and I love that she doesn't set boundaries for herself...makes you realize how much is possible. Lovely post. xx

  8. So much respect for women that create their dream careers for themselves and go against the status quo .


  9. Lovely feature, she has such passion and drive for what she does. Its inspiring!

  10. great interview! i especially like her positive advice :)

  11. Nice post, love the feature, it's rather unique xo
    thanks for commenting on my blog dear, would you like to follow each other?

  12. Such a great entry ;) ...and I agree, there are soo many cool and talented people around the world that I can't wait to eventually meet!


  13. wow these shots are incredible! x

  14. Thank you so much for this nice feature.
    It would be great to meet one day. x

  15. Reading this interview has been very inspiring for me. It is a great reminder of what a designer is made of. Thank you for this!

    Il Mare Atelier

  16. how artistic! love it!