Tuesday, July 2, 2013

Scaling Concepts

It's been a while since we spoke about design over here due to some crazy work schedules. Well, today we're re-taking our conversation and talk about those concepts that help us organize lines and forms. The first of those concepts are size and scale.

Size can be absolute or relative. It is absolute when you compare a cake next to a cupcake in which one is noticeably bigger than the other. In the case of relative is when you compare two large things that one seems to be larger than the other because of the arrangement of its components or its configuration in a space as a whole... it's more a matter of perception.

Scale is the relative size of an object in proportion to other objects and human beings. Scaling is extremely important because it is the concept that makes things look like they belong together by either balancing them or by creating contrasts. For example, large spaces benefit from objects that complement their large scale and make them look grandiose and complete.

The trick is to learn how to use these concepts to create the right impact on people when they enter a room, see an add for a product on the street or how to upholster a chair with a patterned fabric so it looks good. Next week we'll combine today's concepts with another called proportion... see you then!

Have a nice one!