Monday, January 16, 2012

Styling IKEA

Hope everyone had a great weekend... I didn't make it to the Iron Lady but will do today taking advantage of the holiday. Also, I am very happy that I finally got most of the changes done on the layout including tabs at the top, new colors {inspired on this year's Tangerine Tango}, and a simpler format to display image and information better.


I've always been amazed at the amazing images by Swedish photographer Carl Kleiner. His most famous collaborations are those with IKEA {writing this post on one of their desks} which I believe are quite perfect because his simple yet modern style matches the philosophy of style and simplicity that are the signature of the home goods giant {all images from Carl's website}.


His latest project teamed him up with stylist Evelina Kleiner and the were commissioned to use the typical budget one would have to buy a kitchen to put together the elements for the images.
 

These images really help IKEA break out from the reputation they have in many places and an inexpensive  brand {like in the US where you find in every dorm room} and gives people ideas on how to best use their products and create a space that is not just affordable but also well designed.



The collaboration started when Carl photographed the IKEA cookbook named Hembakat är Bäst (Homemade Is Best) which is only available in Sweden {if I'm not mistaken!}. Here is a video from that first collaboration...



Ikea - Art of cooking - Make sushi! from Carl Kleiner on Vimeo.

Have a great day and to those in the US...
have a nice MLK day... don't forget to follow your dreams!

44 comments:

  1. I agree - these pics and styling is awesome, I LOVE it! :-)

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  2. BRILLIANT, EXCELLENT COLLABORATION, FANTASTIC RESULTS!!!!
    XXX

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  3. Fabulous. Ikea was the first place I went when I moved to NYC last year and nearly my entire (tiny!) apartment is furnished from Ikea. The only downside is having to make the furniture at home!

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  4. This is totally brilliant and incredible. I love it! Have a great day, sunshine. xo

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  5. Such gorgeous and amazing photos!! And I love your new header!! Enjoy your day off. xo

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  6. Wow!! They really knows how to sell. The images are amazing and inviting!!
    Happy new Year!!

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  7. I love the all white look! Beautiful! And loving the new blog lay out!

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  8. those images are amazing! i never knew about the photographer before
    nice post!
    xo
    MosaMuse

    MosaMuse.blogspot.com

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  9. love your new look over here! ikea has come a far way too! happy Monday!

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  10. I am dying. No, actually. These are amazing. The OCD in me s just so thrilled with this detailed presentation! Woooow!

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  11. Love your new layout girl! Very light! Ikea is the best. Very simple and useful designs. :)

    http://averysweetblog.com/

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  12. These photos are so cool! I love the new blog design! :)xx

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  13. i just adore things like this!!! so creative :) XO brynn

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  14. Your new design looks beautiful!! and so do these captures, great styling.

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  15. i love this!! ikea is great! i spent a large portion of my time buying and decorating with ikea products this past weekend!! love!

    allister bee blog

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  16. I love these photos! The tone-on-tone white shot is my fave. Such great textures from those plates. xo style, she wrote

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  17. I like the new layout of the blog! And I am really in love with these pictures!

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  18. I love these pictures! The styling is very simple but very chic!!! PS For the blog award I'd like to give to you too but I can't because you have more than 200 followers!

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  19. That sushi making video...makes me feel like I can make it too! I love that way the products are styled in the first picture. Gorgeous!

    Have a great week!

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  20. Hi dear, I really like the new layout, got a clear and simple flow to it. Really well done. Wow, these photos are styled and photographed so brilliantly, I keep looking over them. Good post!

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  21. These are GORGEOUS. I love the gray one.
    xo Josie
    www.winksmilestyle.com

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  22. The artful styling and colors in these images are just beautiful! Your blog re-design look great btw!

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  23. I love these images, but not more than I love the new look!!

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  24. Oh, this is so cool- I love how organized everything is! :)

    star-crossed smile

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  25. Very pretty. I actually have never bought anything from ikea.

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  26. These pictures are cool, they fit perfectly with the simple, modern Ikea aesthetic. I love Ikea, they just make great basics that can be individualized by each person. LOVE your new look too!

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  27. I love IKEA, it's so fun to cruise around and get ideas!

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  28. Love these images & LOVE IKEA! Have a great week & thanks for stopping by RHS always!

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  29. these kitchen / food layouts are so cool! the designs are so contemporary and modern, just like iKea!

    http://www.thelateafternoon.com

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  30. So organised, and clean and fresh! love it!

    (Pls check my new blog guys: http://inwhirlofinspiration.blogspot.com )

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  31. Whoa. I am lovin' #1. That color palette is so appealing to me!

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  32. How fun!xoxo
    http://www.hellohellofriday.com/

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  33. I am madly in love with this! I was lucky to snag a copy of Homemade is Best-- been in love with Carl's work ever since!
    J.

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  34. great styling and pics! I think we are all seeing more and more neat uses of ikea. We even bought our first piece from there recently. I was laughing with my husband that in my 20's I bought stickley and at 40, I am buying ikea.

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  35. I love ikea. I always thought as I aged I'd move on to something more sophisticated and expensive...but now I can just afford more of it.

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  36. One of the nicest stylings I have seen so far from IKEA. They are still trendsetters!
    I started going to IKEA when I was 5 with my mother and 36 years later I am still a client. The only brand I have been buying for such a long time. And that exactly is their secret!

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