Monday, January 16, 2012

Styling IKEA

Hope everyone had a great weekend... I didn't make it to the Iron Lady but will do today taking advantage of the holiday. Also, I am very happy that I finally got most of the changes done on the layout including tabs at the top, new colors {inspired on this year's Tangerine Tango}, and a simpler format to display image and information better.

I've always been amazed at the amazing images by Swedish photographer Carl Kleiner. His most famous collaborations are those with IKEA {writing this post on one of their desks} which I believe are quite perfect because his simple yet modern style matches the philosophy of style and simplicity that are the signature of the home goods giant {all images from Carl's website}.

His latest project teamed him up with stylist Evelina Kleiner and the were commissioned to use the typical budget one would have to buy a kitchen to put together the elements for the images.

These images really help IKEA break out from the reputation they have in many places and an inexpensive  brand {like in the US where you find in every dorm room} and gives people ideas on how to best use their products and create a space that is not just affordable but also well designed.

The collaboration started when Carl photographed the IKEA cookbook named Hembakat är Bäst (Homemade Is Best) which is only available in Sweden {if I'm not mistaken!}. Here is a video from that first collaboration...

Ikea - Art of cooking - Make sushi! from Carl Kleiner on Vimeo.

Have a great day and to those in the US...
have a nice MLK day... don't forget to follow your dreams!