Wednesday, March 21, 2012

Smell of Chocolate

Yesterday I talked to you about my trip to Williamsburg in Brooklyn... as we were walking around getting to know the neighborhood, we came across a place that we could smell a mile away. When we arrive to the place where the amazing place was coming out of we discovered a place like no other I've been.


The place is called Mast Brothers, which are the two guys who started making chocolate out of their apartments and today are the talk of the town. In here you can actually the whole process of chocolate making from the cacao bean all the way to the finished chocolate bar.


The place is an open factory where you can not only find the different varieties of chocolate but you can also see the bags where the beans are stored {and where they are packed to be shipped to the US} piled all over the place as if they were props.


They blend in here chocolate with other ingredients that they source from farms and organizations in order to offer original pairings like the ones you would get with Maple syrup or sea salt. Of course, the chocolate comes from all over the world but that is not the amazing thing about it... the amazing thing is that they are  bringing a large part of it by wind powered boats and the plan is that within a few years all their ingredients will be brought to them that way.




And to make things even better they make cookies and truffles!!!


Have a sweet and delicious day!

43 comments:

  1. I think this place is heaven. Did you happen to get to go on one of the tours while you were there? I've been dying to that for forever.

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  2. Oh my wow, that is so super cool! It's like a wonderland of chocolatey delights!

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  3. I looooooove Mast Brothers. Best chocolate ever and I love their packaging!

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  4. Yum! Looks like it would be fabulous to hang out there as well as eat the chocolate!

    xo Mary Jo

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  5. SERIOUSLY? HEAVEN OR TROUBLE - both I am sure! Thanks so much for the yummy post and images... now I have to go find some chocolate! Jalon

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  6. aw, gees this is amazing! My friend is their now and she said she was going somewhere that sounds a lot like this. I'm jealous!

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  7. I so want to go there now. What a great place!!! have a sunny day, dear. xo

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  8. Oh my, I´d love to sniff around there - and taste my way through of course..! :-)

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  9. I've long loved Mast Brothers, but I've never seen inside their shop–how gorgeous!

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  10. this little sweets shop looks adorable! would love to smell the lovely chocolate in there!

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  11. I never knew about their usage of wind powered boats - how awesome! It's just another excuse to eat more of their chocolate :-)

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  12. I visited Mast Brothers for the first time early last week too, and you really can smell it from down the street! Mmm, what a taste of heaven.

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  13. Don't you just love Williamsburg? The smell of coffe and chocolate are divine . . .

    oxoxoxoxoxo from San Francisco
    Amy
    http://bridechic.blogspot.com

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  14. Chocolate is one of my favorite topics! I've tried their chocolates and they are amazing (and so is their packaging)! So cool that you got to see the shop in person...I love the passion and love they put into chocolate-making!! xx

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  15. This is such a cool concept! And of course the chocolate looks fantastic.
    xo Josie
    www.winksmilestyle.com

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  16. OMG eli, beautiful pictures!! And..those chocolate tablets seem delicious!Really, lucky you!

    I love this blog so I am your new follower :) if you want to meet me, you can check otu my blog maybe :) www.followpix.com
    Follow just if you like ti!

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  17. What a cool place! I'm definitely putting it on my list for my next NY trip! :)

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  18. How fun! I would love a hand rolled truffle right now. Love hearing about your NYC experiences!

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  19. That looks fantastic... I'm putting it on my list of places to visit in NYC! Gosh I would love something sweet and a little bit decadent right now!

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  20. I really wish I could try the salted chocolate!

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  21. How great that you discovered this fascinating place! It must be so interesting seeing the whole cocoa into chocolate process...it all sounds so delicious, I wish you could ship us some ;)

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  22. Ohhh that display of chocolate bars! YUM

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  23. I would literally be a kid in a candy store if I visited this place! I LOVE chocolate, and this place seems right up my alley :) Thanks for sharing these great images!

    Lynn
    CARMEN VOGUE

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  24. Wow so creative and out of the box I love it!!

    http://thefashionhive.com

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  25. WOW...I mean that looks like the coolest candy store ever!!!! xoxoo Elizabeth

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  26. Oh they look amazing. The packaging is pretty too. That is always a bonus for me :)

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  27. amazing! i love chocolate *.*

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  28. Wow, wow and wow. I would get lost in there. I love their packaging too!

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  29. This place looks amazing!

    xo,
    Angela
    headtotoechic.blogspot.com

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  30. Say WHA?? I need to go to there.
    What a smart and catchy name. Mast Brothers.

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  31. Looks like a great store, and lovely photographs

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  32. what a cool place!!

    www.beckspick.com

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  33. I "know" Mast Brothers!!
    A truly yummy place!

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  34. I swear I can smell the sweet aroma of chocolate right now!

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  35. I've heard great things about this place - thanks for the review!

    xoxo,
    Chic 'n Cheap Living

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  36. My mouth is watering...I can imagine that the sweet smell of chocolate must stay with you after you leave!

    <3 Kate
    www.theforgetfulwife.com

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  37. i've heard of these boys...i once saw a beautiful film of their process...they definitely are artists....

    i'm not much a chocolate girl, but i'd make an exception here.

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  38. Don't you love the packaging on their chocolate bars?! It makes the delicious chocolate even more appealing.

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  39. hi! love your blog! and this post, since its chocolate-related :) i love the look of this place, exposed beams, that rustic chair! and how cute are the chocolate wrappers??

    Miyan
    www.miyan-overseas.blogspot.com

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  40. This place looks fantastic! The combination of chocolate AND lovely packaging!

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